Break-even ROAS, CPA, net profit and margin before launching ads.
Optional: Shopify, apps, payment or handling fees.
Break-even ROAS
1.25
Minimum ROAS target from current traffic costs.
Net profit per sale
-€4.01
Campaign loses money at these assumptions.
Net margin
-8.0%
Margin below 5%.
Estimated CPA
€40.00
Estimated CPC: €1.00